The Frame-up – Leadership in Everything


Leadership is Everything
Leadership is Everything

Leadership And Framing

A big part of being an effective leader is managing meaning and interpretation. Great leaders have a way with words; they know exactly what to say and when and are fully aware of its effect. Influential leaders use pictures that pique our curiosity and capture our attention. They employ language so that it is simple and persuasive for us to see events through their eyes.

Leaders frame their vision in ways that enable organizational members to understand it, accept it, see how it relates to their roles, identify next actions in putting it into action, and feel enthusiastic about it. They communicate with us through frames and visuals that build on each other to create a world in which we want to react. Onsite Training AUS teaches a few valuable courses for leaders management.

Simply put, a leader’s role is to inspire people to work together toward a single goal. To be successful in this position, you’ll need a wide range of communication abilities, from giving a planned speech to assisting team members in negotiating the best way to move forward on a project. However, no communication skill is more important to a leader than the capacity to effectively frame success and have the team follow through with it.

What Is Framing?

Framing is the process of describing a notion, scenario, or idea in such a way that others can visualize it in their minds. It’s like putting a fictitious frame around an idea or circumstance so that we can only perceive one side or perspective.

The framing effect occurs when information is presented in a way that alters or influences a person’s decision. This is frequently accomplished by utilizing specific words or images to persuade someone to feel the way we want them to about a notion, idea, or circumstance. If we say the glass is half full, for instance, we are implying that we should be optimistic and that we can overcome any adversity. If we claim the glass is half full, we may feel like a failure and helpless.

What does it really mean to “frame” or “reframe” a situation? Consider the metaphor that underpins the concept. A-frame draws attention to the picture it is fixed around. Various frames highlight distinct features of the piece. Using a red frame to frame a painting brings out the red; using a blue frame to frame the same picture brings out the blue. The way someone presents an issue has an impact on how others see it and how they direct their attention to specific components of it. Framing is the process of tailoring a message to a specific group of people.

Although conceptually, framing appears to be quite simple, the fact is that most people do not do it properly. This can be an issue, especially if you’re in charge of a team with a wide range of abilities.

Individuals are prone to focusing on their demands and issues related to their areas of competence. They may lose track of the things that are important to the project they are presently operating on as a result of this.

Consider a multidisciplinary team debating how to improve a low customer satisfaction rating. The topic of discussion shifts from product innovation to pricing to an internal political battle of wits. Although some effort is being made in each of these areas, the team is not making much headway in finding a solution to the issue.

Here’s when the leader steps up to help reframe the conversation. The leader clarifies what is and isn’t relevant to the current problem and gets the team back on track while ensuring everyone that he listens and understands the worries.

Overcome Difficulties

One of the most important duties of a leader is to assist employees in overcoming obstacles. His team will face challenges, even if he performs an excellent job of expressing the vision and pushing people to work toward its realization. A leader who is adept in framing foresees potential problems and use framing strategies to assist staff in navigating around them.

The leader starts by isolating and presenting the problem so that everyone understands it and how it relates to their task. Then he emphasizes the choices for removing the hurdles, either by advocating specific actions or by posing questions that lead people to them.

The leader’s rephrasing ensures that everyone is on the same page: “So, you’re suggesting that we reduce the price?”

The reframe also takes into account the viewpoints of the many stakeholders: “If we cut the price, customers will buy more, but we will lose margin, and marketing and sales will have to work harder.” “Do we believe this is still the best option?”

If the conversation veers off track, the leader reframes the problem: “Let’s keep in mind that the issue is whether we should cut our price.” The leader will keep rephrasing the problem until the best answer arises and the stumbling block is gone.

Sometimes the stumbling block is something employees don’t want to talk about, such as a coworker whose contributions aren’t up to par.

The leader can solve the problem and get everyone moving forward by posing challenging questions in non-confrontational ways: “Let’s find out what we need to do to finish the project; do we need to reassign Amy to another team?”

Identify And Correct Organisational Inconsistencies

Leaders see areas where individuals must work together. Because they usually supervise a group of people with a variety of competencies and abilities, they are in the ideal position to connect people: “Your strategy appears to be working. You should schedule a meeting with marketing to ensure that you are on the same page. I know they’re working hard to make your project successful, but it could be useful to go over everything again with them.”

In this case, the leader frames the issue in a good light for both parties, making it in their best interests to connect.


A leader’s communication is shaped through skillful framing to represent the style of leadership in a given situation. Strong leaders understand the role they want to perform at any particular time and tailor their communications to fit that position.

With practice and effort, effective framing can be learned and improved. When you are confronted with unanticipated, such as new facts or an unexpected inquiry, the true challenge begins. Keep your aim in mind, as well as your audience, so you can properly design a response that advances your objectives – and reinforces your leadership.

Here is a list of our most famous courses

Categorized as Blog

Leave a comment

Your email address will not be published.